ABOUT ME
I’m a senior at Clemson University studying Wildlife & Fisheries Biology with a minor in Entrepreneurship. My experience spans marketing, content creation, e-commerce, and web design through internships, and by founding two companies, Penfield Lure Company LLC and All In Golf Club LLC. I’m passionate about outdoor and lifestyle brands and thrive in creative, fast-paced environments. I’m also building my personal brand online by sharing my college experiences, the challenges and wins of being a young founder, and my overall journey in entrepreneurship.
EXPERIENCE
Personal Ventures
ALL IN GOLF CLUB LLC
Co-founder and CEO
I co-founded a golf apparel company with the goal of making the game more approachable and stylish for everyday golfers. I handled product design, collaborated with overseas manufacturers, shaped the creative direction, and led marketing. I also developed content, built our social media presence, and launched standout campaigns that resonated with our audience.
PENFIELD LURE CO.
Founder and CEO
Penfield Lure Company arose out of my passion for surfcasting and conservation, crafting high-quality handmade saltwater fishing lures tailored to Northeast anglers. A portion of every sale supported Save The Sound, preserving marine habitats.
BOLL & BRANCH
Ecommerce Intern
Supported e-commerce and marketing initiatives, from integrating UGC and improving SEO to conducting competitive analysis. Led a full redesign of the store locator page to enhance functionality and user experience, gaining hands-on experience with Shopify, Sanity CMS, Superfiliate, and Google Workspace.
ON THE WATER MEDIA
Editorial Intern
Conducted scientific research, managed social media planning, and published two articles. I also gained insight into campaign performance through marketing analytics meetings, building skills in Microsoft Office, digital marketing, and WordPress, combining my passion for the outdoors and marketing.
PHI KAPPA TAU
Director of Public Relations
Led a 14-member team to execute our marketing strategy, growing our audience by 500+ and generating 150K profile impressions in six months. Spearheaded a full Instagram rebrand and marketing campaign for our first annual Oktoberfest philanthropy event benefiting SeriousFun Children’s Network, raising $15,267.79. Work included creating social graphics, managing the content schedule, and developing a cohesive brand for the entire experience.
SORD FISHING PRODUCTS
Community Marketing Intern
Helping to grow SORD’s presence on TikTok by managing their TikTok Shop, building relationships with affiliates, and driving creative content around upcoming product drops. My role includes organizing and tracking creators through detailed spreadsheets, sourcing and reaching out to new talent, and developing clear content briefs to guide collaborations.
EDUCATION
Bachelor of Science in Wildlife & Fisheries Biology
Minor in Entrepreneurship
Clemson University Honors College, May 2026
